On Newspaper Style

Summary In 1979 journalist Keith Waterhouse was commissioned by his editor at UK national tabloid the Daily Mirror to write an instruction manual for the newspaper’s new recruits. The result was a booklet that became an instant success, with half the hacks in Fleet Street trying to beg, borrow or photocopy what had started as

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Jack Welch Speaks

Summary Jack Welch Speaks is precisely what its title suggests: a collection of quotations from the chairman of General Electric Corporation (GE), one of the biggest companies in the world. These quotations are arranged by subject and deal partly with his own life, but mainly with his competitive, ruthless style of management, making it a

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Net Slaves: True Tales of Working on the Web

Summary In the introduction, the authors admit that this book was turned down by countless publishing houses with the objection: ‘Who cares? Who wants to read about techies pissed off at their jobs?’ Co-author Bill Lessard says he is a ‘living testament to the fact that most Internet careers are nasty, brutish and short’. So,

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e.

In the fictitious advertising agency Miller Shanks nothing ever seems to go to plan. When The Sun picks up a story that Gloria Hunniford has been groped by a client on an film shoot in Mauritius and PAs are making mock suicide attempts back at the office in London you might be tempted to think

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Perfect @ e-mail

  Email etiquette – or ‘Netiquette’ – is causing traditional letters writers to scratch their heads in consternation. For in less than five years, the advent of electronic mail has thrown many writing conventions out of the virtual window. Even Debrett’s has recognised the dilemma and addressed the problem it in its 1996 Guide to

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McCormack on negotiating

Summary In an easy-to-read and economical style, Mark McCormack, the US founder and chief executive of global sports marketing company International Management Group (IMG), presents a collection of his insights into the complex world of business negotiation. McCormack on negotiating is an engaging and useful step-by-step guide to the most important aspects of cutting a

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Steve Redgrave: Casting off

International rowing won’t be the same without Steve Redgrave – five-times Olympic gold medallist and national hero. But will Redgrave be the same without rowing? The commitment demanded by the sport is no less than a lifestyle – on the water seven days a week, 49 weeks a year. When that is gone, what remains?

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Tony Blair

You are the youngest British prime minister this century, so it is difficult to criticise the way you have planned your career. Anyone who captures the number one job in the country certainly knows how to scale the careers ladder. In order to reach your post you first had to become leader of the Labour

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Napoleon Bonaparte

Where did it all go wrong? From military prodigy to exile and death in St Helena. But what a sparkling career you had in between. Perhaps you should have made the switch from fighting to banking while you had the chance, especially since you were good at maths.

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Terry Venables

According to the press, the public, Sir Alex Ferguson and Terry Venables, there is only one man for the job of England football team manager. That man is Terry Venables. Having said that, the press and the public are hardly renowned for their good sense and Ferguson is Scottish, but surely ex-England boss Venables is

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Sven-Goran Eriksson: Swede smell of success

A Swede appointed by a Scot, to manage England. It is surprising how little fuss has been made over the appointment. Perhaps people have finally realised that English football and English managers are just not very good. Sven-Goran Eriksson has certainly been one of the most successful coaches in Europe. After a fairly undistinguished playing

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Chris Evans

‘Wanted. Breakfast show host. Hair colour optional.’ This was the advert in the window of Virgin Radio’s offices the day after Chris Evans’ high-profile departure from his multimillion pound morning slot. Maybe another advertisement will soon be appearing in the classifieds in the Surrey environs: ‘Cheeky northern ginger seeks employment as entertainer. Kids parties a

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Hansie Cronje: Hero to zero

Fallen hero When South African cricket captain Hansie Cronje was accused of involvement with Indian bookmakers in April 2000, he said the allegations were completely without substance. Yet it took less than 90 hours for Cronje’s statement of wounded integrity to become a guilt-wracked confession of dishonesty. Six months on the situation has only got

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Falling from grace

What is it that causes the mighty to fall? Why do so many of the ultra successful perish as a result of their own misjudgment? We take a look at some of the sufferers of this phenomenon of success You will not be surprised to hear that Sigmund Freud had a theory about this. In

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Kevin Keegan

Kevin Keegan’s one shining quality, honesty, has been both his making and undoing. He reached the supposed peak of English football management as result of the respect he engendered in players. Having achieved more than any other English player in the history of the game, including two European footballer of the year awards at a

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