How to use direct marketing techniques

All commercial organisations have an interest in maximising market awareness. With the development of the internet and search engines, it has never been easier to find a particular firm.Recruitment is a sector that has widely used web traffic and search engine optimisation as a way of building awareness and attracting new business and candidates. Historically,

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Taking the first offer?

First, let’s get something straight. There’s nothing wrong with taking the first job you’re offered, as long as it’s the ‘right’ job. And what with parental pressures (“We’re not supporting you any more”, “It’s time you found your own place” etc), the burden of student debts and the desire to join your peers on the

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Starting salary

“Can you give us some idea of your salary expectation?” is the question that strikes fear into the heart of every interviewee. Just how do you answer? Pitch it too high and you look unrealistic and overly confident, pitch it too low and you undervalue both yourself and your ability to do the job.  

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Relocation packages

If your skills and talents are much in demand, some of the biggest employers from around the country will be tripping over themselves to snap you up – and they may offer you more than a generous starting salary.

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Perks

To truly assess a job offer, you need to look at the whole package rather than just the size of the first pay cheque. Are you being offered the following perks?

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Inside information

Come on, let’s be honest, most of us love to have a good goss. There is something deeply satisfying about getting the latest lowdown on so-and-so or such-and-such. Much of this tantalising tittle-tattle tends to centre on family, friends and so-called celebs.

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Company presentations

Company presentations are rarely a formal part of the employer selection process, but they are your crucial chance to add a face and personality to a paper CV.So what are the golden rules for impressing employers over a vol-au-vent or two?

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Covering letters

The basics When it comes to writing a covering letter, you can probably learn more from the personal columns than you can from the jobs pages. Get it wrong and at best you’ll condemn yourself to a miserable, unfulfilling 40-year relationship; at worst you’ll end up, alone and unwanted, on the job scrap heap.

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Do the right thing

Employees are increasingly taking ethical considerations into account when deciding where to work. The expansion of the non-profit-making, environmental and charitable sectors means there are plenty of options for those who want to make a difference

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Online applications

According to some surveys, nearly two-thirds of companies now accept online applications alongside paper forms. Email is fast and informal, qualities not normally associated with the filling out of application forms. But recruiters report that job-hunters can easily slip into the sort of bad email habits that do not impress. These include rambling (because space

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Do the right thing

Employees are increasingly taking ethical considerations into account when deciding where to work. The expansion of the non-profit-making, environmental and charitable sectors means there are plenty of options for those who want to make a difference

Continue Reading

How to join the rich list

Is money your main motivation? If so, the obvious place to make big bucks is in the City. You’ll have to sacrifice your work-life balance for a while but, if you like to work hard and play hard, the financial rewards will be worth it

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Creative urges

The arts and media are notoriously difficult to break into – no wonder as they offer some of the most glamorous and exciting jobs around. To get ahead you’ll need talent, contacts, determination and the ability to work for nothing Could you cut it as a creative? Find out with our quiz

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Room at the top

Wealth, power and influence – the allure of a senior business role is undeniable. If you have innovative ideas, the capacity to inspire others, boundless self-belief and plenty of raw ambition, you could become the next Richard Branson

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A new you

Are you stuck in a job that really doesn’t suit you? Do you long to reinvent yourself professionally? A career overhaul can seem a daunting step but, with careful planning, you can achieve those unfulfilled ambitions

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Outward bound

Does the thought of being cooped up in an office all day fill you with dread? If so, a career relating to either the built or natural enviromnent could be your ticket to a life in the great outdoors

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